Purpose: Despite the widespread diffusion and interest aroused by content marketing, little
attention has been paid until this moment to the pertinence of building a framework that …

La temática de marketing y gestores de contenidos, cuenta con un apreciable número de
artículos que han contextualizado según los diferentes autores. Sin embargo, son escasos …

Purpose This research presents a bibliometric analysis of the main advertising trends used
as a means of investigation in the business area. This article identifies leading journals and …

The topic of marketing and content management has a considerable number of articles
where the topic has been contextualized according to remarkable authors. However, there …

Abstract Industrial Marketing Management (IMM) is an outstanding journal in the field of
business-to-business marketing. This paper focuses on this journal, with an extensive …

Purpose The purpose of this paper is to determine the most influential countries and
universities that have contributed to science in the field of industrial marketing research …

Purpose This paper aims to present a bibliometric overview of the leading trends of the
journals in industrial marketing during for 25 years. Thus, the purpose is to carry out an …

Purpose: As part of the recognition of the 25th anniversary of the Journal of Business-to-
Business Marketing (JBBM), this paper presents an overview of the JBBM through a …

Bibliometric research has recently gained much interest from academics seeking to
investigate a particular topic. This study aims to explore the interest of marketing specialists …

Purpose The aim of this study is to reveal the contribution that Journal of Business &
Industrial Marketing has to scientific research and its most influential thematic work in B-to-B …