Throughout history, many of the most sensational events and changes have focused public
attention on powerful attitudes. From the French Revolution to recent bombings of abortion …

Attitude strength has been the focus of a huge volume of research in psychology and related
sciences for decades. The insights offered by this literature have tremendous value for …

Social psychologists have long recognized the possibility that attitudes might differ from one
another in terms of their strength, but only recently had the profound implications of this view …

Attitude research is enjoying a renaissance. The perennial problems of attitude change and
the attitude-behavior relationship continue to demand research attention (Chaiken & …

University of Virginia Timothy D. Wilson University of Virginia DOI: 10.4324/9781315807041-
17 An important part of most definitions of attitudes is that they persist over time. Allport …

Attitudes play a fundamental role in many aspects of social psychology, but researchers
have long recognized that attitudes vary in their susceptibility to change and their influence …

In analyzing whether attitude researchers have in fact achieved integrative frameworks, we
focus on several issues in this chapter. We first address the central issue of the nature of …

F ew events are as unsettling to a scientific field as the refutation of one of its most
fundamental constructs. Yet, this is what happened in the field of attitudes when, following a …

The attitude–behavior relationship is of great import to many areas of psychology. Indeed,
psychologists across disciplines have published thousands of articles on the topic. The …

Theory contributes to understanding in a variety of ways. Not only should an attitude theory
provide a conceptual vocabulary to help organize empirical observations, but it should also …