Purpose–The purpose of this article is to provide an interview with the former web analytics
guru, Marshall Sponder. Design/methodology/approach–The paper provides an interview …

Think social marketing is worth it? Prove it. If your boss hasn't demanded that yet, he will.
Then what? Hand him some jive about “return on conversation”? Think that'll fly? You'll be …

If you have downloaded this ebook you probably want to know how your social media
initiative could or is providing value to your organization. And you might have heard a range …

Invaluable advice on analyzing and measuring the effects of social media Do you wish you
could sit down with an expert to figure out whether or not your social media initiatives are …

Easily understand the most important tools and skills in social media marketing. You'll be
exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with …

The first book to explain how you can measure social media ROI across multiple
departments, for internal/external social media based activities, as well as for new business …

This chapter describes ways to evaluate impact of social media. The rise of software vendors
automating vast swathes of content analysis into a one‐size‐fits‐all platform leaves the …

Measurementcamp Wiki calls itself an" open-source movement to make sense of social
media measurement." There's certainly enough chaos to warrant an effort at sense-making …

In digital media, everything is likely to be measured, and with accuracy that is sometimes
envied by conventional media (the press, radio, and television). At a time when any activity …

Social media activity generates a significant volume of data that, when analysed effectively,
can provide valuable insights for digital marketers regarding their strategic performance and …