Big data adoption is a process through which businesses find innovative ways to enhance productivity and predict risk to satisfy customers need more efficiently. Despite the increase …
S Verma, S Chaurasia - Information Resources Management Journal …, 2019 - igi-global.com
This article aims to empirically investigate the factors that affects the adoption of big data analytics by firms (adopters and non-adopters). The current study is based on three feature …
KWK Soon, CA Lee, P Boursier - International journal of applied …, 2016 - researchgate.net
Large private companies had shown interest in adopting big data technologies. The review of literature and report from international industry analyst were being analyzed on the trends …
E Raguseo - International Journal of Information Management, 2018 - Elsevier
Companies currently have to deal with profound changes in the way they manage their business, their customers and their business models, since they are overrun by a data …
A Haddad, AA Ameen, M Mukred - International Journal of …, 2018 - ejournal.lucp.net
Big data is one of the most contemporary issues. It is innovative processing solutions for a variety of new and existing data to provide real business benefits. Unless it is tied to …
Abstract Big Data Analytics (BDA), being an emerging technology, is used in many echelons of business and management. Extant research lack focus on the factors that impact the …
RS Walker, I Brown - South African Journal of Information …, 2019 - journals.co.za
Background: Big data analytics (BDA) offers a frontier of opportunities across all industries enabling improvements in marketing, customer service and product development. The …
Big data analytics (BDA) adoption is a game-changer in the current industrial environment for precision decision-making and optimal performance. Nonetheless, the determinants or …
VF Brock, HU Khan - International Journal of Business …, 2017 - inderscienceonline.com
Big data analytics is a fascinating topic in the field of computer science and information systems as it challenges fundamental aspects of computation. The aim of this study is to …