Online retailers are challenged to present their products in an appropriate way to attract
customers' attention. To test the impact of product presentation features on customers' visual …

Purpose The purpose of this paper is to identify attention, cognitive and affective responses
towards a fashion retailer's website and the behavioural outcomes when shopping online …

Online experimentation is emerging in many areas of cognitive psychology as a viable
alternative or supplement to classical in-lab experimentation. While performance-and …

We compare the measurement error and validity of webcam-based eye tracking to that of a
remote eye tracker as well as software integration of both. We ran a study with n= 83 …

This article explores why some areas of a retailer's homepage receive more attention than
others. An eye-tracking study followed by retrospective think-aloud protocols and qualitative …

The technology to understand consumer behavior through eye tracking is becoming more
affordable and accessible. When eye tracking is applied within a retail environment …

Eye-tracking analysis is a research tool used to measure visual attention. Visual attention is
of interest because 83 percent of the information used in cognitive processing is visually …

The future is bound to bring rapid methodological changes to psychological research. One
such promising candidate is the use of webcam-based eye tracking. Earlier research …

The visual content of the product area is crucial in an e-commerce site. This paper studies
the differences in attention to product images in the product area in e-commerce sites …

Interest in investigating consumer behavior from different perspectives and in different
settings has increased. As we are living in the digitalized world, the important aspect of …