Social network services are emerging as a promising IT-based business, with some services
already being provided commercially such as Facebook, Cyworld and Xiaonei. However, it …

Fast-developing social networking sites (SNS) have become the major media by which
people develop their personal network online in recent years. To explore factors affecting …

Social networking sites (SNS) are one of the recent popular social media platforms.
Successful SNS can attract millions of users in a few years, which has drawn much attention …

Computer-supported social networks have become a significant channel for people to
interact and exchange information. The success of computer-supported social networks …

Social networking services (SNS) are platforms to form and manage personal connections
and create a foundation for human relationships. Intending to identify why, how, and for what …

As the use and value of social networks continues to expand and creatively grow, the
question of how to attract people to the various sites becomes an important question. This …

Abstract When using Social Network Sites (SNSs) such as Facebook, users experience
enjoyment, which positively influences their Behavioral Intention to Use them. Whereas this …

With the advent of Web 2.0, social network services (SNSs), such as Facebook and
MySpace, have grown explosively and globally as one of core Web 2.0 applications …

This research compared social networking site (SNS) use in a collectivistic culture, China,
and an individualistic culture, the United States (US). Over 400 college student participants …

While the explosive growth of social network sites is a common phenomenon across many
countries, the ways people use them and their reasons for doing so may differ depending on …