[PDF][PDF] The Eight 'P'of Marketing Mix

N Ahuja - International Journal of Research in Humanities & Soc …, 2016 - raijmr.com
The paper assesses the current standing of the 4Ps Marketing Mix framework as the
dominant marketing management paradigm and identifies market developments, and …

Theoretical Inspection And Rethink of Marketing Mix

IA Eti - Available at SSRN 3685642, 2020 - papers.ssrn.com
The world is relentlessly changing which creating new trades. A few ages past, speediness
of these revolutions, maybe it was every fasten of years or every decade, but straightaway …

[PDF][PDF] A review of marketing mix: 4Ps or more

CL Goi - International journal of marketing studies, 2009 - pdfs.semanticscholar.org
The main objective of this study is to review the present marketing mix applies particularly to
the marketing. This study provides an idea to the marketers and can be used as tools to …

[PDF][PDF] Marketing mix concept: Blending the variables to suit the contemporary marketers

A Ikechi, EP Chinenye, O Chiyem - International Academic Journal …, 2017 - arcnjournals.org
The contemporary marketer is a mixer of ingredients one who blends some variables to offer
customer satisfaction in an environmentally friendly way. These variables, traditionally …

The concept of'marketing mix'and its elements (a conceptual review paper)

MT Khan - International journal of information, business and …, 2014 - search.proquest.com
Marketing mix is the most fundamental concept of marketing which is a set of controllable
marketing tools that a company uses to create a desired response in the targeted market …

The marketing mix revisited: towards the 21st century marketing

E Constantinides - Journal of marketing management, 2006 - Taylor & Francis
The paper assesses the current standing of the 4Ps Marketing Mix framework as the
dominant marketing management paradigm and identifies market developments …

[PDF][PDF] An historical review and modern assessment of the marketing mix concept

SN Silverman - Proceedings of the Conference on Historical …, 1995 - ojs.library.carleton.ca
The history of the marketing mix constrũct is largely unknown to many people in marketing.
This papertracesthe history of the emergence of the marketing mix construct, known today as …

The Marketing Mix Revisited: Towards the 21st Century Marketing

DA Nizomova… - American Journal of …, 2024 - eprints.umsida.ac.id
The report evaluates the present position of the 4Ps Marketing Mix framework as the
prevailing marketing management paradigm and analyzes market trends. The future of the …

[PDF][PDF] Analyzing and exploring the effectiveness of each element of 7Ps of marketing mix

R Jain, S Jain, S Jain - … Journal of All Research Education and …, 2022 - researchgate.net
It is now obvious that like most economies the world over, Indian economy is progressively
becoming service economy and so there is a need to manage services in the best possible …

[PDF][PDF] Marketing Mix and Growth of Ps (A Conceptual Review Paper)

MT Khan, S Ahmed, NA Khan, S Tanvir - Editors-in-Chief, 2013 - academia.edu
Marketing mix is the most fundamental concept of marketing defined as: a set of controllable
marketing tools that a company uses to create a desired response in the targeted market …