Marketing managers make decisions about products, brands, advertising, promotions, price,
and distribution channels, based on deep knowledge about customers. The outcomes of …

Intelligent systems have particular potentialities and strengths to support decisional
situations faced by companies, especially those of a strategic nature, where good strategic …

The increasing use of Artificial Intelligence (AI) in Marketing can facilitate, expand and
modify markets. AI tools and devices in marketing are deeply related to consumer behavior …

In recent years, artificial intelligence (AI) has become an emerging trend in different fields:
science, business, medicine, automotive and education. AI has also reached marketing. The …

The application of Artificial intelligence (AI) in marketing is in order to continuously follow
and predict the next purchasing decisions of the target consumers and to improve their …

Marketing intelligence fosters two major developments within digital service marketing. On
the one hand, a boom of services seems to have evolved, accelerated by the opportunities …

Artificial intelligence can be defined as the simulation of human intelligence processes by
machines, which ranges across capabilities such as voice/image recognition, decision …

The technological evolution of recent years has put the industries on the move. Marketing
has reached a point in its evolution where adapting to digital trends is an imperative …

Artificial intelligence based applications are emerging in a broad range of expert domains.
News about AI based solutions in medicine, industrial production processes, logistics …

As marketers and consumers simultaneously adopt artificial intelligence (AI) services and
applications, the dynamic of the process of exchange between the buyer and seller in the …