Media multitasking (MMT) is now a common way to engage with media. Flexibility in devices
and content allow people to actively manage their attention but also to become distracted …

Multitasking with media is increasing. This shift in media consumption presents challenges
to advertising practitioners and researchers because it may affect people's attention …

The rapid evolution of information and mobile technologies enables consumers to use
media content whenever and wherever they want. These developments have resulted in a …

Multitasking with media is increasingly popular among all age groups. Previous research
has revealed that this media consumption behavior affects the way people respond to …

While commercial media are increasingly attended to in multitasking contexts, advertising
research is dominated by sequential marketing communication models where the consumer …

This study responds to the need for research on individuals' media multitasking behavior
using observational data. Media multitasking can have a profound impact on media …

Media multitasking comprises a variety of different behaviors, ranging from watching TV
while sending a text message to listening to music while gaming. However, we still know …

Media multitasking is on the rise due to the adoption of new technologies such as
smartphones and tablets. In this article, we study how visual attention affects the impact that …

The simultaneous use of multiple media devices is becoming a standard media
consumption behavior. Combined with the large amount of time people dedicate to Social …

Despite the recent proliferation of research on media multitasking, a comprehensive meta-
analytic review of its effects has not been available. Based on a review of 49 media …