The global pandemic, particularly the COVID-19 pandemic, has resulted in fundamental
changes in consumer behavior, triggering a transformation in their interactions with social …

The main goal of this study was to assess the effect of social media marketing activities on
customer response and customer satisfaction in the digital world. This study employed a …

The purpose of this study is to explore the effects of social media in Customer Relationship
Management (CRM) based on a theoretical foundation. Social media was firstly used as a …

Due to the aggressive competitive climate in practically every sector, modern firms in the
digital age confront a variety of hurdles for survival and growth. Technology, mainly digital …

Social media has revolutionised business-customer interactions and brand-building for both
traditional large-scale companies and the latest online companies. Established enterprises …

Organizations worldwide are becoming more interested in utilizing social media applications
to enhance their marketing capabilities. One of the main fruits of integrating social media …

Companies are increasingly integrating nascent technologies in particular social media
applications to develop new capabilities that favor stronger relationships with customers …

Covid-19 has caused an economic recession, including uncertainty over the food and
beverage sector. One of the layers of business that is vulnerable to pandemic attacks is …

With the emergence of social media, consumers now have more control over how
information is generated, created, organized and shared (Trackeray et al. as cited in Zhang …

More than 4 billion unique users are now using different social media platforms. This
provides firms with a new avenue to connect and converse with their targeted customers in a …