Social media is becoming more and more popular as a medium for marketing and
promotion. Banks, for example, have spent a substantial amount of time, efforts, as well as …

Recently, social media has become a popular marketing instrument. Most businesses start
to use social media to promote brands, goods and services to customers. The purpose of …

Social media is a new phenomenon that has changed the way the business environment
operates. Through social media, businesses gain access to resources that are otherwise …

Fenomena ini menginspirasi peneliti untuk mengungkap peran media sosial di Indonesia
untuk kegiatan bisnis dengan mengetahui faktorfaktor yang dapat mempengaruhi pengikut …

Social media is changing the way information is communicated to and from people around
the world. The rapid use of social media is changing the way firms respond to consumer's …

The rapid use of social media has skyrocketed over the past decade all over the world,
including in Indonesia. Organizations can significantly benefit by utilizing social media as an …

Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …

Improving customer impressions of non-subsidized mortgages is one of the challenges
facing banks today, and the use of digital marketing media has become necessary to win the …

Purpose–The purpose of this paper is to investigate the factors that influence Facebook
usage among small and medium enterprises (SMEs). In addition, it examines the impact of …