The impact of social media usage on employee and organization performance: A study on social media tools used by an IT multinational in Malaysia

GSAP Radhakrishnan, A Basit, Z Hassan - Journal of Marketing and …, 2018 - ceeol.com
The purpose of this research is to examine the impact of social media usage on employee
and organization performance. The research was done on one multinational IT Company …

[PDF][PDF] Influence of social media marketing on performance of telecommunication firms in Kenya

EM Nyambu - International Journal of Innovative Research and …, 2013 - Citeseer
Social media has altered how people lives and institutions in ways that people are only
beginning to comprehend. The main objective of this study is to establish the effect of social …

Effect of social media marketing on Instagram towards purchase intention: Evidence from Indonesia's ready-to-drink tea industry

P Aji, V Nadhila, L Sanny - International Journal of Data and …, 2020 - m.growingscience.com
This study attempts to investigate whether Social Media Marketing Activity (SMMA) carried
out by companies/brands have a positive impact on their brand equity, e-WOM distribution …

[引用][C] The role of social media utilization and innovativeness on SMEs performance

AD Subagja, AMA Ausat, S Suherlan - JURNAL IPTEKKOM Jurnal Ilmu …, 2022

[引用][C] Social Commerce Adoption to Enhance SMEs Performance: Technology, Organization and Environment (TOE) Perspectives

LF Lina, E Suwarni - Jurnal Aplikasi Bisnis dan Manajemen (JABM), 2022

The role of social media marketing, product innovation and market orientation on marketing performance: An empirical study on SMEs in Banten

H Kartika - International Journal of Social and Management …, 2021 - ijosmas.org
The purpose of this study is to analyze the influence of social media marketing, Product
Innovation, market orientation on marketing performance. In this study using quantitative …

[引用][C] The impact of social media on knowledge creation, innovation, and performance in small and medium enterprises

MM Moy, ER Cahyadi, E Anggraeni - Indonesian Journal of Business and …, 2020

[PDF][PDF] The influence of E-commerce adoption using social media towards business performance of micro enterprises

F Mahliza - International Journal of Business …, 2019 - karyailmiah1.mercubuana.ac.id
Sosial media plays an important role in e-commerce adoption. As an e-commerce medium,
social media can be utilized by Small and Medium Enterprises (SMEs) to promote and sell …

Social Media Marketing And Customer Satisfaction

AR Wonua, R Sovianti, A Risdwiyanto… - Jurnal Manajemen Riset …, 2023 - prin.or.id
Researcher This employs a scientific method. A case study at the Upnormal shop in
Jatinangor, Sumedang Regency, served as the design for this project. This study intends to …

The Effect of Organizational Culture, Digital Marketing Strategy, Service Quality, and Environmental Sustainability on Customer Satisfaction of MSME products in …

L Judijanto, W Souisa, AY Rukmana… - Jurnal REKOMEN …, 2023 - journal.untidar.ac.id
This research investigates the various factors influencing customer satisfaction in
Indonesia's context of Micro, Small, and Medium Enterprises (MSMEs). By examining the …