Abstract Small and Medium Enterprises (SMEs) have a high priority for many governments
because of their important economic contribution and the number of people they employ …

As per the report of Boston Consulting (BCG) and internet mobile association of India
(IAMAI) 2015, the internet population increased 25 times in the last 12 years. The …

Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …

Purpose The purpose of this research is to undertake a bibliometric analysis of digital
marketing research in small and medium enterprises (SMEs). The study examines papers …

The usage of digital marketing channels in SMEs | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search The usage of digital …

This study aims to investigate the potential for improving New Zealand small-and-medium
sized enterprises'(SMEs) digital marketing strategies by learning the different approaches …

This research paper describes a framework for research in digital marketing that highlights
the strategies in the marketing process as well as the effectiveness of the marketing process …

Purpose The purpose of this paper is to review the literature on the topic “impact of digital
marketing” over the span of past eight years, published in various prominent research …

Background: A substantial portion of the world's population owns and utilizes computers and
mobile devices, contributing to the rapid expansion of digital advertising. Marketers swiftly …

Purpose: The aim of this study is to find users who are willing to use digital marketing over
traditional marketing. Theoretical framework: The article is portraited various research which …