More and more companies have implemented chatbots on their websites to provide support
to their visitors on a 24/7 basis. The new customer wants to spend less and less time and …

Purpose This study aims to determine whether or not fashion retail brands can maintain their
essence by providing personalized care through conventional face-to-face interactions or …

Despite their importance for online shopping, little is known about what motivates customers
to trust and use chatbots. This study fills this gap by investigating factors leading customers …

Today's competitive world uses different marketing opportunities to achieve business goals.
Customer experience is a core component in marketing studies; firms need to create strong …

Chatbots are a recent technology that brands and companies adopt to provide 24/7
customer service. However, some customers have several concerns regarding technology …

Purpose Chatbots have been widely adopted to create more positive customer experiences
as customers now spend more time in digital environments. Despite the technological …

Purpose This study investigates whether and how the service quality of artificial intelligence
(AI) chatbots affects customer loyalty to an organization. Design/methodology/approach …

As with other businesses, tourist companies are taking advantage of modern technologies.
Chatbots are a recent technology that hotels, travel agencies, and airline companies are …

Purpose Artificial intelligence chatbots are shifting the nature of online services by
revolutionizing the interactions of service providers with consumers. Thus, this study aims to …

The utilization of chatbots has grown in popularity in recent years, leading to an increasing
interest among academics and practitioners. This study investigates the effect of chatbot …