Since the arrival of 'Big Data'and social media's meteoric rise in popularity, businesses have
been forced to review, reinvent, and reallocate their marketing strategies. Having a social …

Social media has opened several new marketing channels to assist in business visibility as
well as provide real-time customer feedback. With the emergence of new internet …

In the landscape of contemporary marketing, social media platforms have emerged as
crucial channels, fundamentally reshaping the dynamics of business-customer interactions …

ver the past decade, the Internet has created new channels and enormous opportunities for
companies to reach customers, advertise products and transact business. In this well …

Harness the power of social media to predict customer behavior and improve sales Social
media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are …

Web 2.0 tools and the appearance of social media seem to have redefined the marketing
strategy, research and practice, broadening marketing's potential. These potentials go …

Social Media Analytics and Practical Applications: The Change to the Competition
Landscape provides a framework that allows you to understand and analyze the impact of …

While the traditional model of blasting messages to customers and potential customers is
fading, a new model has emerged. The same customers who are tuning out the formulaic …

The rise of the Internet and smartphones in the 21st century has created and developed
social media as an extremely effective means of communication in society. In life, business …