Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and
artificial intelligence have each impacted how businesses operate. The most recent example …

Artificial intelligence (AI) impacts numerous aspects of life in the form of smart devices and
smart applications, designed to understand consumer behaviour, needs, and preferences in …

The digital transformation led by disruptive technologies can help organizations address
numerous challenges and deliver better customer value through innovative technologies in …

Recent technological advances that have already impacted corporate operations include the
internet of things, big data analytics, and artificial intelligence, to name just a few. Artificial …

It cannot be denied that the world is rapidly shifted to a digital era. People are consuming
more digital content on a daily basis by spending more time online. The digital tools and …

Information technology and its implications have shown significant developments in the last
decades. The internet revolution and digital marketing have created a shrinking force on …

This research aims to investigate how artificial intelligence (AI) can be used to improve
marketing and brand loyalty. Artificial intelligence (AI) is one of the most revolutionary …

Based on the literature, we present an artificial intelligence marketing (AIM) framework that
enables autonomous machines to receive big data and information, use artificial intelligence …

Artificial Intelligence (AI) has become integral to modern marketing, revolutionizing
strategies, and performance. Through advanced data analytics, AI processes vast datasets …

This paper describes the current and potential relationship between digital marketing and
artificial intelligence (AI), proposing, at the same time, ways of artificial intelligence (AI) …