This study reviews metaverse literature related to the business discipline. Our first search
yielded 323 papers, further filtered based on predefined standards. Accordingly, since our …

Lately the world is hyped by technological advances, and one of the examples is metaverse.
The metaverse is a hypothetical new release of the internet as a single, commonplace, and …

Interest in the Metaverse has recently surged due to the transformational opportunities and
experiences that it offers to customers and businesses across the globe. However, the extant …

The Metaverse is a rapidly developing technology that has attracted interest from various
companies. Experts predict exponential growth in profits from the Metaverse market in the …

The Metaverse is an immersive digital environment that enables users, through avatars, to
create worlds, objects, and interact with each other for various purposes. Furthermore, its …

Purpose This study aims to present and explain the concept of Metaverse, which will
revolutionize nearly every industry and can be regarded as the 3D version of the internet …

Although it is still at the inception stage, the Metaverse is likely to revolutionize service
marketing and management by disrupting existing business strategies, consumer norms …

Purpose Since Zuckerberg's announcement to change Facebook's name to Meta Platforms
Inc. on October 28, 2021, the concept of the metaverse has gained unprecedented …

Purpose Ever since its emergence, the metaverse has presented opportunities and
disruptions to every stakeholder, including individual users and organizations. This article …

This paper defines the Metaverse in the business environment using a holistic lens,
highlighting opportunities and challenges. The research is based on a systematic literature …