When making decisions, people tend to choose the option they have looked at more. An
unanswered question is how attention influences the choice process: whether it amplifies …

People look longer at things that they choose than things they do not choose. How much of
this tendency—the gaze bias effect—is due to a liking effect compared to the information …

How do we make simple choices such as deciding between an apple and an orange?
Recent empirical evidence suggests that choice behaviour and gaze allocation are closely …

What role does attention play in decision-making? Prior research has demonstrated a link
between visual attention and value-based choice, but the direction of causality is still …

In three experiments, we used eyetracking to investigate the time course of biases in looking
behaviour during visual decision making. Our study replicated and extended prior research …

We tested predictions derived from the gaze cascade model of preference decision making
(Shimojo, Simion, Shimojo, & Scheier, 2003; Simion & Shimojo, 2006, 2007). In each trial …

When making decisions, how people allocate their attention influences their choices. One
empirical finding is that people are more likely to choose the option that they have looked at …

According to research studying the processes underlying decisions, a two-channel
mechanism connects attention and choices: top-down and bottom-up processes. To identify …

Most systematic studies of human decision making approach the subject from a cost
analysis point of view and assume that people make the highest utility choice. Very few …

A growing recognition of the role of attention in decision-making has been driven by both the
technology of eye tracking and the development of models that explicitly incorporate …