Social Networks: the online marketing communication strategies for attracting customers in the digital age

สุ รี รักษ์ วงษ์ ทิพย์ - MUT Journal of Business Administration, 2018 - so04.tci-thaijo.org
Nowadays, information technology has constantly advances with enhancing, Social media
communications that play an increasingly important role in every organization. So, social …

SOCIAL MEDIA MARKETING AS PART OF INTEGRATED MARKETING COMMUNICATION IN CREATING A BRAND.

M Medić, M Pancić, I Kelić - Interdisciplinary Management …, 2012 - search.ebscohost.com
No matter what field of activity a company belongs to, its task is always to be at the same
place where its consumers are. Among other places, consumers can be nowadays found …

Effectiveness of social media networks as a strategic tool for organizational marketing management

O Icha - J Internet Bank Commer, 2015 - papers.ssrn.com
Social media gained rapid prominence within few years of its existence. It is generally the
medium to socialize and many are awed by the transformation of communications processes …

[PDF][PDF] Impact of social media on consumer behaviour

AO Oni, I Oni - Internetional Journal of Innovative Research and …, 2018 - ijiras.com
Social media as a branch of internet has been a part of the day-to-day life in the world today,
and within this context, a new form of communication as emerged in the recent years: social …

[PDF][PDF] Social-media platforms and its effect on digital marketing activities

S Lesidrenska, P Dicke - Маркетинг і менеджмент інновацій, 2012 - irbis-nbuv.gov.ua
This paper deals with the topic of social networks and how it can be used for
marketing/brand communication activities to get closer to the customer and also be able to …

Social media as a new emerging tool of marketing

RT Khasawneh - Strategic Uses of Social Media for Improved …, 2017 - igi-global.com
During the fast growth of social media, the ways companies usually use in their marketing
are changed; social networks became a great approach for companies to improve their …

[PDF][PDF] Social media and its implications for building brand relationship

T Vukasovič - Modern Management Review, 2013 - researchgate.net
Innovation in social networking media has revolutionized the world in 21st Century. Social
networking media presents potential opportunities for new forms of communication and …

Social media and marketing

J Jaffrey - 2011 - diva-portal.org
During different time era's different methods of communications has developed and changed
the everyday life. Social media has become the way of communication in the 21 st-century …

[PDF][PDF] Strategies of social media marketing and its impact on small businesses

J Shrilekha, I Kamila Sharmin - Journal of Fundamental & …, 2022 - researchgate.net
In the 21st century, online media is a boon for those who don't find an opportunity to come
together and collaborate. Online media allows users to interact with long-distance informal …

[PDF][PDF] The influence of social media on consumers' behavior

E Kyriakopoulou, F Kitsios - Proceedings of 6th International …, 2017 - researchgate.net
Online social networking has become one of the most popular online activities that more and
more people preferably spend their free time on. Lately, the high rate of data transmission …