Aim: To review and discuss the use of social media platforms as digital marketing tool and
promotional strategy by brands. The digital age inevitably brings changes and increased …

Today is the era of digitalization. Nowadays, people prefer to attach their lives to social
media presence on Facebook, Instagram, Twitter, YouTube, and LinkedIn. Hence …

It has been observed that Internet technologies and web-based applications are persistently
increasing and in the current scenario, technology is more about linking people rather than …

At present, social media contributes a wider role in the marketing and promotion of brands. It
has been transformed into a key for success. There are lots of marketing practices which has …

The development of technology and the internet has changed the way companies interact
with their consumers. Social media marketing has become one of the increasingly important …

Business dynamics are also found in the digital economy, forcing the development of new
business models to achieve strategic marketing excellence. It was verified that half of the …

This paper aims to explore the field of social media marketing for businesses. Individuals
use social media to stay in contact with friends, family and communities at large. Businesses …

Driven by an evolving wave of information technology revolution, the pace of digital media
integration into business marketing is constantly accelerating (Wu & Sun, 2023). Social …

The study sought to investigate the impact of social media marketing on sales revenue at
NetOne Plc. Ltd., Zimbabwe. The company is facing decrease in market share as evidenced …

It has been observed that Internet technologies and web-based applications are persistently
increasing and in the current scenario, technology is more about linking people rather than …