With the proliferation of online social networks, understanding how and why individuals
adopt and use these networks can help managers and marketers to design better methods …

Purpose–The purpose of this paper is to examine online community loyalty through an
extension of the theory of planned behaviour by incorporating motivational drivers of …

Digitally enabled social networks (DESN) are a complex assemblage of engagement,
reflection, action, technology, organization and community. DESN create a unique challenge …

The rise of Web 2.0 tools and mobile devices means that the image of the traditional
consumer has to be replaced with an active, permanently connected, consumer who uses …

Almost two-thirds of marketers and agency managers believe that strong customer
relationships can be established through the strategic use of Internet technology. To take …

Social networks have attracted significant attention in academic research. Nevertheless,
there is a paucity of research on simultaneous information seeking and sharing behaviors in …

Recognizing the detrimental impact of information overload on user participation, in this
paper we design and evaluate several algorithms to filter and rank the information on Social …

Social network sites (SNS) have increasingly become widely used technologies that are well
integrated in the daily routines of many individuals. As venues for information sharing, SNS …

Over the last decade, online social networks have evolved into a global mainstream medium
with increasing social, organizational, and economic impact. This paper provides a …