In the global and turbulent world we live in, companies must differentiate themselves by
creating a competitive advantage through constant innovation to adapt to the changing …

This research aims to explore how social communications of online communities affect
users' perception and responses toward social media advertising. We developed a …

Effective organizational leadership and human resource management depend upon efficient
communication. However, online social networking is revolutionizing the way this occurs …

The ubiquity of social media has had a profound effect on the way we communicate and is of
significant importance to society and business. Social media tools have helped break down …

Social networking sites (SNSs) allow users to connect with each other by overcoming
geographical and temporal boundaries and thus empower people to search for social …

Social networking websites (SNSs) focus on building online social networks or communities
of people who share interests and activities and provide ways for users to interact with each …

During the past decade, usage of online social network sites has grown dramatically, now
exceeding search engines as the most visited Internet sites (Experian Hitwise, 2011). With …

The widespread use of online social networks (OSN) among young people has been
accompanied by an increase of publications about them and their effects on the …

The increasing use of enterprise social networks (ESN) generates vast amounts of data,
giving researchers and managerial decision makers unprecedented opportunities for …

The social media search system aims at providing an organized and integrated access and
search support to a massive amount of unstructured, multilingual, user-generated content in …