The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …

Purpose Although the value of artificial intelligence (AI) has been acknowledged by
companies, the literature shows challenges concerning AI-enabled business-to-business …

Purpose Technological advances in the last decade have caused both business and
economic sectors to seek for new ways to adapt their business models to a connected data …

Abstract Business-to-business (B2B) customer interactions and customer journeys
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …

This special issue of Industrial Marketing Management aims to develop useful knowledge
and generate new insights into and applications of digital marketing in B2B markets. This …

Purpose The purpose of this paper is to explain the technological phenomenon artificial
intelligence (AI) and how it can contribute to knowledge-based marketing in B2B …

The development and use of digital marketing strategies by entrepreneurs is a key element
of success for innovative projects. Moreover, effective execution of marketing intervention in …

Digital marketing for B2B organizations: structured literature review and future research
directions | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Purpose–The purpose of this paper is to provide a clear understanding of the performance
of business‐to‐business (B2B) e‐marketplace in conducting e‐marketing in the global …

With the growing popularity of artificial intelligence (AI) transforming business-to-business
(B2B) marketing, there is a growing demand to comprehensively understand the adoption …