Businesses are currently using social media analytics (SMA) to develop insights for
improving performance and productivity across different functions. The SMA knowledge is …

A substantial portion of internet usage today involves social media applications. Aside from
personal use, given the vast amount of content stored, and rapid diffusion of information, in …

Evidently, online voice of customers (VoC) expressed in social media has emerged as
quality data for researchers who are willing to conduct customer-driven business …

Based on a review of 27 research papers related to social media analytics (SMA), we
develop an integrated, unifying definition of Business SMA, providing a nuanced starting …

Social media are becoming ubiquitous and need to be managed like all other forms of
media that organizations employ to meet their goals. However, social media are …

The spread and use of social networks provide a rich data source that can be used to
answer a wide range of research questions from various disciplines. However, the nature of …

Social media analytics (SMA) is a rapidly emerging capability that provides organisations
with the ability to analyse and interpret large amounts of online content to determine the …

Since an ever-increasing part of the population makes use of social media in their day-to-
day lives, social media data is being analysed in many different disciplines. The social …

Purpose–Social media analytics uses data mining platforms, tools and analytics techniques
to collect, monitor and analyze massive amounts of social media data to extract useful …

For the past few years, business intelligence has been a major field that uses data analysis
to produce key information as part of business decision-making. Data collected from social …