Purpose Since the turn of the century, more than 50% of Fortune 500 organisations have
gone bankrupt, been acquired, or ceased to exist. The falling of these multinational giants is …

Recently digital transformation has become imperative that organizations must embrace to
cope with today's digital world's new demands. Previous research has been investigating …

Abstract “This paper argues that Digital Transformation cannot rely on traditional
management strategies and requires new thinking due to its complex nature. The complexity …

The world is now experiencing the fourth industrial revolution, a period marked by emerging
technologies such as artificial intelligence, robotics, virtual reality, the Internet of Things, and …

Markets are driving organisations worldwide towards digital transformation. This research
investigates this phenomenon in a particular environment by looking at what drives and …

This study investigates how hospitality and tourism providers adopt Hospitality 5.0 digital
technologies and innovate through the stages of digital transformation. This study uses a …

Digital transformation has affected people, businesses and systems greatly in recent years
(Del Giudice et al., 2020, Galindo-Martín et al., 2019, Huarng et al., 2015). This revolution is …

Organisations worldwide are facing a market pressures which are forcing them to undertake
digital transformation projects or initiatives. This research study set out to explore this in …

COVID-19 has exerted a huge impact on the hospitality; the digital transformation was one of
the most prompt and the most solutions that guarantee businesses' survival in the light of …

New innovative business model, changes in wholesale and customers' needs and
behaviour, and food safety issues force businesses in agri-food sector to develop a digital …