The use of cutting-edge technologies in the market is actively drawing the attention of
marketing scholars because of its huge advantages in business such as sustainable …

It is no doubt that now a day's Artificial intelligence (AI) is anemergent technology in the
digital marketing industry. Commercial Artificial Intelligence (AI) is an important topic for …

In the last decade, the use of Data Sciences, which facilitate decision-making and extraction
of actionable insights and knowledge from large datasets in the digital marketing …

Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors,
with digital marketing being a prominent beneficiary. As AI technologies continue to …

People are getting smarter and more selective to use quality healthcare services concerning
with sustainability of their mental and physical health. Understanding the behavioral patterns …

This paper maps and describes the current and potential relationship between two different
scientific branches of marketing science and computer science. It examines the interaction of …

Since its inception, technology has transformed the way businesses operate and the
consumption of goods and services.(Matarazzo et al. 2021; Sestino et al. 2020). For …

The purpose of the current study paper is to provide a review of earlier studies that have
examined the crucial role of artificial intelligence (AI) in digital marketing. AI has become a …

The digital transformation enables enterprises to mine big data for marketing intelligence on
markets, customers, products, and competitor. However, there is a lack of a comprehensive …

Data generation is currently expanding at an astonishing pace, and the function of marketing
is becoming increasingly sophisticated and customized. Companies seek to understand …