In the era of digital transformation driven by disruptive technologies, organizations are
striving to overcome challenges and enhance customer value through innovative solutions …

Artificial intelligence (AI) impacts numerous aspects of life in the form of smart devices and
smart applications, designed to understand consumer behaviour, needs, and preferences in …

The study explores in competitive environment, digital transformation is critical. Many
businesses have begun them becomes further by developing new business models …

Digital marketing remains a dynamic and important segment of the marketing landscape.
Several trends and prospects are expected shortly. The role of social media will continue to …

In the globalised world, artificial intelligence (AI) has proved to have a significant impact on
digital marketing. AI has transformed digital marketing campaigns with effective planning …

Introduction-Digital marketing, as a true area of marketing science, has succeeded to add
value to firms and improve customer engagement through electronic services. With the …

Artificial Intelligence (AI) is ornamental to the strategic decisions of consumers and its
competitive nature and has rapidly transformed the dynamics of the emerging digital world …

The use of artificial intelligence (AI) in digital marketing has become increasingly prevalent
in recent years, with businesses seeking to maximize the potential of this technology to …

To assist marketing strategists in creating various marketing plans for different target
markets, lower overhead costs, and boost the effectiveness of online advertising, the study …

Digital transformation, driven by technological advances and changing customer
requirements, is stimulating the use of digital marketing. 11% of Swiss organizations regard …