This paper seeks to determine the decision-making route relating to hedonic and
environmental motivation in green innovation adoption and to show how two similar green …

Green innovations sometimes have a debatable environmental impact, which could be
related to how their adopters use them. This paper examines five factors encompassing a …

The growing awareness of environmental issues can be linked to the demand for green
transport innovations. Consumer behavior studies have pointed to the importance of …

Smart mobility is a key priority for sustainable development across the globe. Thus,
marketers and policymakers need to understand which consumer characteristics are …

Environmental challenges have led to a shift toward more sustainable consumption and
production patterns. Understanding the factors that influence consumers' choices toward …

In this paper we merge research approaches from information systems, social and
environmental psychology, as well as innovation diffusion to investigate the effect of cultural …

Purpose This study aims to obtain an understanding of the impact of personal cultural
orientation on potential consumers' intention toward the purchase of high-involvement green …

Purpose–Knowledge of green consumer behavior is important for environmental and
business reasons. The purpose of this study is to examine the determinants of green …

Purpose This paper aims to examine whether consumers respond differently to different
types of eco-innovations and to explore how and under what conditions eco-friendly …

Purpose This study intends to contribute to the literature of eco-innovation by examining the
pro-environmental intentions and behaviour among consumers through their understanding …