Purpose The wine market has witnessed intensified competition across all aspects.
However, there is a limited systematic assessment of wine marketing literature. This study …

Purpose Wine as a research topic continues to address a plethora of diverse contexts. In
consideration of this scope and abundance of wine literature, this study aims to provide …

Purpose This study aims to provide a comprehensive overview of the academic landscape
in wine economics and business research over the past decades, capturing and analysing …

Purpose The purpose of this paper is to systematically review the body of work featured in
the International Journal of Wine Business Research (IJWBR) since its transition from the …

I am honored to be taking over the editorial reins of the Journal of Wine Research (JWR). I
am also grateful for the wonderful foundation work done to the journal by Tim Unwin, and …

Background As wine has become more than just a drink, exploring wine consumer studies
provides a better understanding of various factors that shape the wine industry. Therefore …

The goal of this study is to provide a comprehensive review of the academic research into
wine marketing over the last three decades. Data from 1135 wine marketing-related …

Purpose: The purpose of the manuscript is to explore the benefits of collaboration in wine
business research. Design/methodology/approach: This topic is approached using a case …

ABSTRACT The Journal of Wine Research (JWR) has a near 30–year history of publishing
varied articles examining aspects of viticulture, oenology and the international wine trade …

Purpose This paper aims to systematically map the nature of research in the field of wine
tourism experiences and suggest research agenda based on the thematic mapping …