Resource integration for co-creation between marketing agencies and clients
Purpose Resource integration is a central idea within service-dominant logic (SD logic), but
there has been little scholarly research on this aspect of theory. This paper aims to explore …
there has been little scholarly research on this aspect of theory. This paper aims to explore …
Conceptualizing resource integration to advance service innovation
The chapter provides a literature review of the resource integration (RI) phenomenon
through a bibliometric analysis including 1250 ISI listed journal articles. The main …
through a bibliometric analysis including 1250 ISI listed journal articles. The main …
Marketing agency/client service-for-service provision in an age of digital transformation
T Hughes, M Vafeas - Journal of Business-to-Business Marketing, 2019 - Taylor & Francis
Purpose: To explore changes in agency/client value co-creation, at a time when digital
transformation is having a major impact on the marketing communications process. The …
transformation is having a major impact on the marketing communications process. The …
Service co-creation and value realisation
The notion of value co-creation is central to the discourse of Service-Dominant Logic (SD
logic) yet there remains little agreement among academics seeking to explain or research …
logic) yet there remains little agreement among academics seeking to explain or research …
Marketing as value co-creation through network interaction and resource integration
E Gummesson, C Mele - Journal of business market management, 2010 - Springer
This is a theoretical discourse on contributions to the marketing discipline primarily from
service-dominant (SD) logic, relationship marketing, and the many-to-many network …
service-dominant (SD) logic, relationship marketing, and the many-to-many network …
Studying customers' resource integration by service employees in interactional value co-creation
L Plé - Journal of Services Marketing, 2016 - emerald.com
Purpose Noting that resource integration is a pivotal dimension of value co-creation in
Service-Dominant logic, this paper aims to explore how service employees engaged in co …
Service-Dominant logic, this paper aims to explore how service employees engaged in co …
Alignment of resources, actors and contexts for value creation: Bringing knowledge management into service-dominant logic
Purpose This paper aims to deepen the understanding of resource integration for value co-
creation within service-dominant logic (SDL), by drawing on key knowledge management …
creation within service-dominant logic (SDL), by drawing on key knowledge management …
Value co-creation through actor embeddedness and actor engagement
Purpose It is argued that the service-dominant (SD) view of the value co-creation concept is
mainly of a macro nature and is difficult to examine empirically. In this regard, marketing …
mainly of a macro nature and is difficult to examine empirically. In this regard, marketing …
Theorizing about resource integration through service-dominant logic
Resource integration, as it relates to value creation, has recently been a key aspect of the
discussions about service-dominant (SD) logic. However, the majority of research pays …
discussions about service-dominant (SD) logic. However, the majority of research pays …
The forum on markets and marketing (FMM) Advancing service-dominant logic
This essay reviews the purpose and history of the Service-dominant logic linked, biennial
Forum on Markets and Marketing (FMM) and the community of scholars it is catalyzing. Five …
Forum on Markets and Marketing (FMM) and the community of scholars it is catalyzing. Five …