This essay reviews the purpose and history of the Service-dominant logic linked, biennial
Forum on Markets and Marketing (FMM) and the community of scholars it is catalyzing. Five …

During the last decade, service-dominant (SD) logic (1) has taken a series of significant
theoretical turns,(2) has had foundational premises modified and added and (3) has been …

Resource integration within and across service systems has recently become a central
phenomenon of interest in marketing theory and practice. Service-dominant (SD) logic …

Resource integration, as it relates to value creation, has recently been a key aspect of the
discussions about service-dominant (SD) logic. However, the majority of research pays …

Abstract Service-dominant logic continues its evolution, facilitated by an active community of
scholars throughout the world. Along its evolutionary path, there has been increased …

This commentary uses the Customer Integration—Facilities, Transformation, Use (CI-FTU)
framework of Moeller as a platform for discussing two nested challenges in the development …

Service-dominant (SD) logic, introduced by Vargo and Lusch (2004), set in motion a
potential paradigm shift (Brodie, Lobler, & Ferher, 2019) in marketing in which the focus is …

We describe the research trajectories associated with SD Logic and the scholarly activity it
encompasses across a breadth of disciplines by conducting a bibliometric analysis of a body …

Over the last few decades, there have been significant shifts in the academic
conceptualization of value creation and markets. The first is a move away from viewing them …

Service-dominant logic (SDL) emerged over a decade ago as a potential framework and
paradigmatic lens for rethinking the role of service in exchange and value creation. The …