The purpose of this research is to understand the process of attitudinal changes towards a
brand in crisis and the brand's communication around the crisis by utilising balance theory …

Brand crises endanger companies. Social media are a key platform where stakeholders
elaborate and react to crises. This research explores whether social media audience and …

Purpose Previous research on brand crisis has introduced the difference between a values-
related crisis and a performance-related crisis. However, little remains known regarding …

This study examines the role of brand personality in organizational crisis communication
within the context of social media. Content analysis methods are employed to analyze …

This paper examines the brand crisis faced by Maggi, Nestle's brand of instant noodles in
India, and analyzes the extent to which a health-related crisis can impact consumer …

Purpose–Managing brands during crisis (in the context of terrorism) does not have much
historical research and the studies that exist focus on communication. Terrorism is more …

Since a crisis always arises unexpectedly, companies are often unprepared to face it. It is
obvious that no company can be perfectly safe from crises, and even the greatest company …

Brands are susceptible to various forms of crises, regardless of whether a brand's conscious
deviation from socially acceptable practices or forces and activities beyond the brand's …

Purpose This paper aims to explore the internal processes that can enable firms to identify
and effectively respond to brand crises, with various groups coordinating and cooperating …

Communication via a social network function enabled by social media has greatly
empowered consumers' secondary crisis communication, as compared to a firm's crisis …