A globetrotter to the future of marketing: Metaverse
A novel chance to expand reach and interact with others in a virtual environment exists
thanks to the metaverse, a new and developing technology. Businesses have a lot of …
thanks to the metaverse, a new and developing technology. Businesses have a lot of …
The impact of metaverse on branding and marketing
C Bushell - Available at SSRN 4144628, 2022 - papers.ssrn.com
The Metaverse is a new and emerging technology that offers a unique opportunity for
businesses and individuals alike to extend their reach and connect with others in a virtual …
businesses and individuals alike to extend their reach and connect with others in a virtual …
The impact of metaverse on branding and Marketing-A study of how individuals and celebrities use metaverse as a brand extension, and the implications for marketing
C Bushell - Available at SSRN 4144688, 2022 - papers.ssrn.com
The Metaverse is a new and emerging technology that offers a unique opportunity for
businesses and individuals alike to extend their reach and connect with others in a virtual …
businesses and individuals alike to extend their reach and connect with others in a virtual …
[PDF][PDF] Advertising and branding with metaverse
M Chandiwala, P Patel, A Mehta - Dogo Rangsang …, 2023 - journal-dogorangsang.in
Abstract The'Metaverse,'a hyper-connected digital universe, holds the potential to radically
alter the ways in which consumers, brands, and businesses conduct business and interact in …
alter the ways in which consumers, brands, and businesses conduct business and interact in …
Driving force behind consumer brand engagement: the metaverse
G Mittal, R Bansal - Cultural marketing and metaverse for consumer …, 2023 - igi-global.com
All virtual worlds have been combined to create the metaverse, a collective, persistent, and
interactive parallel reality that people may easily navigate. Using their digital avatars, people …
interactive parallel reality that people may easily navigate. Using their digital avatars, people …
Brand Building in Metaverse
A Kaur, J Singh - Applications of Neuromarketing in the Metaverse, 2023 - igi-global.com
In recent years, the rise of the metaverse has presented businesses with a new platform for
brand building. Metaverse is a virtual world that allows people to interact with each other in a …
brand building. Metaverse is a virtual world that allows people to interact with each other in a …
Metaverse: An innovative platform for digital marketing
K Rani, S Singh - Cultural marketing and metaverse for consumer …, 2023 - igi-global.com
In this chapter, the main study focus will be on the emerging opportunities and challenges to
the metaverse in digital marketing domain and will provide more detailed scoping review of …
the metaverse in digital marketing domain and will provide more detailed scoping review of …
Entrepreneurial opportunities in metaverse
S Inder - … Through Emotional Branding and Sensory Marketing, 2023 - igi-global.com
The Metaverse offers an evolving landscape for extending the virtual, augmented, and
extended reality on one hand, and overlapping such technologies with the real world on the …
extended reality on one hand, and overlapping such technologies with the real world on the …
Defining the Metaverse with challenges and opportunities in the business environment
This paper defines the Metaverse in the business environment using a holistic lens,
highlighting opportunities and challenges. The research is based on a systematic literature …
highlighting opportunities and challenges. The research is based on a systematic literature …
Metaverse and cultural marketing in hospitality and tourism
S Kumar, A Dhiraj, SCC Hassan - Cultural marketing and metaverse …, 2023 - igi-global.com
Metaverse is a thirty-year-old term, but a new formation. Metaverse is termed the 4th era of
networking and computing–thereby succeeding mainframes (Ball, 2022). The Chapter will …
networking and computing–thereby succeeding mainframes (Ball, 2022). The Chapter will …