Digital marketing has replaced traditional marketing approaches due to an increase in the
access to internet and communication technologies across the globe. In addition, it has …

The purpose of this study is to examine the impact of digital marketing on the growth of
SMEs by adopting digital marketing strategies in the Kingdom of Bahrain after the pandemic …

The main objective of the study was to examine the effect of digital marketing on the
performance of MSMEs in Kenya. The study was guided by positivism research philosophy …

Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …

The purpose of this study is to examine the current level of digital marketing adoption among
SMEs in India. It aims to assess the extent of adoption, identify challenges hindering …

Digital marketing has become an integral aspect of business operations. Small and Medium-
Sized Enterprises (SMEs) rapidly adopt digital marketing techniques because digital …

The rapid growth of internet usage has promoted the usage of Digital Media (DM) in various
fields of life including industries and business on the globe. The extending introduction of …

Purpose: The purpose of this research is to analyze consumer preferences towards digital
marketing and its implications for the competitive advantage of Small and Medium …

The purpose of the study is to establish understand of digital marketing and its use by SMEs
in rural South Africa, the extent of its use, examining contributing factors to its use and their …

The purpose of this study was to investigate digital marketing strategies and the marketing
performance of Top 100 SMEs in Kenya. The objective of this study was to establish the …