ABSTRACT Introduction: The United States economy depends on small businesses, yet
50% of small businesses cease operations in the first 5 years. The purpose of this multiple …

The restaurant industry is the second largest employer in the United States; however, only
33% of restaurant owners sustain profits longer than the first 5 years from inception. The …

According to the Small Business Administration, there are approximately 23 million small
businesses in the United States. Over 86% of businesses have no more than 20 employees …

Abstract According to the Small Business Administration, there are approximately 23 million
small businesses in the United States. Over 86% of businesses have no more than 20 …

Although an impressive body of literature has emerged focusing on the critical activities
involved in brand management for larger organizations with well‐established brands and …

Small and medium-sized enterprises (SMEs) in Malaysia are rapidly expanding their
businesses; they use international diversification as an imperative strategic route to attain …

The Mayo Clinic has been of interest to services marketing researchers due to the
organization's impeccable success, global brand reputation, and service excellence ever …

The hair salon industry is one of the largest employers in the United States; however, only
80% of small business hair salon owners survive longer than five years. Small business …

Purpose–The purpose of this paper is to explore the internal and external corporate
branding activities of micro-sized industrial business services companies …

Small businesses have an integral role in the US economy and represent 99.7% of all
employers in the United States; however, approximately 50% of small business start-ups fail …