This study examined the effect of marketing innovation on development on SMEs in Nigeria.
The study was conducted among owners of SMEs in five areas in Ago-Iwoye, Ogun State …

One of the most common issues faced by small-medium enterprises is a poor marketing
strategy. Absences of an effective marketing plan, resources and strategies have been …

The study examined appropriate entrepreneurial technology usage and small and medium
scale enterprises performance in Odeda local government area of Ogun State, Nigeria. The …

Poor marketing strategy has been found to be one of the most common issues confronting
Micro Small and Medium Enterprises. The study was conducted to determine the …

Despite its significant contribution to the economy, SMEs often encounter numerous
challenges that lead to their eventual collapse or unviability. One of the most frequent …

The performance of SMEs has continued to generate immense research attention among
scholars and researchers in the extant literature. Many factors have been investigated in …

This study was carried out to examine the effect of innovative marketing skills and business
performance of small and medium scale enterprises (SMEs) in Akwa Ibom State, Nigeria …

The study attempts to examine the influence of entrepreneurship marketing on performance
of SMEs in Nigeria. Specifically, the study addresses the following objectives: To examine …

This study examines the effect of innovation on Small and Medium Enterprises (SMES)
performance in Abuja Municipal Area Council, FCT-Abuja. The research design adopted for …

The intensity of global market competition has created dynamic and fast-changing business
environment which has affected all enterprises including small-and medium-sized …