Understanding the eco-friendly role of drone food delivery services: Deepening the theory of planned behavior

J Hwang, I Kim, MA Gulzar - Sustainability, 2020 - mdpi.com
This study tried to explain consumer's intention formation in the context of drone food
delivery services based on Ajzen's theory of planned behavior (TPB) model. In addition, this …

Merging the norm activation model and the theory of planned behavior in the context of drone food delivery services: Does the level of product knowledge really matter …

JJ Kim, J Hwang - Journal of Hospitality and Tourism Management, 2020 - Elsevier
This study attempted to merge two theories, which included the norm activation model
(NAM) and the theory of planned behavior (TPB), in order to explain eco-friendly behavioral …

Expected benefits with using drone food delivery services: its impacts on attitude and behavioral intentions.

J Hwang, JJ Kim - 2021 - cabidigitallibrary.org
Purpose: This study aims to propose the effect of five sub-dimensions of the expected
benefits, which include compatibility, social influence, convenience, function and emotion on …

How to form behavioral intentions in the field of drone food delivery services: The moderating role of the COVID-19 outbreak

J Hwang, D Kim, JJ Kim - … Journal of Environmental Research and Public …, 2020 - mdpi.com
This study was designed to identify the significance of drone food delivery services using the
moderating role of the outbreak of COVID-19. More specifically, this study proposed that …

Application of the value-belief-norm model to environmentally friendly drone food delivery services: The moderating role of product involvement

J Hwang, W Kim, JJ Kim - International Journal of Contemporary …, 2020 - emerald.com
Purpose This study aims to apply the value-belief-norm (VBN) model in the context of
environmentally friendly drone food delivery services to understand ways to influence …

The effects of expected benefits on image, desire, and behavioral intentions in the field of drone food delivery services after the outbreak of COVID-19

J Hwang, H Kim - Sustainability, 2020 - mdpi.com
Food delivery services using drones have emerged, but there is not much research on it.
Thus, this study was designed to examine how to form behavioral intentions based on the …

Consequences of a green image of drone food delivery services: The moderating role of gender and age

J Hwang, H Kim - Business Strategy and the Environment, 2019 - Wiley Online Library
Drone food delivery services play a significant role in protecting the environment, because
the services are operated by batteries that can be charged with electricity. Therefore, this …

Towards a unified model of consumers' intentions to use drone food delivery services

MK Leong, KY Koay - International Journal of Hospitality Management, 2023 - Elsevier
The aim of this study is to examine the factors influencing consumers' intentions to use drone
food delivery services drawing on four theories, namely the theory of planned behaviour …

Perceived innovativeness of drone food delivery services and its impacts on attitude and behavioral intentions: The moderating role of gender and age

J Hwang, JS Lee, H Kim - International Journal of Hospitality Management, 2019 - Elsevier
Drone food delivery services refer to services that use drones to deliver food to customers as
the role of services becomes more important in the food service industry, because drone …

Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges

K Shahzad, Q Zhang, M Ashfaq - Journal of Hospitality Marketing & …, 2023 - Taylor & Francis
Drones in food delivery (DFD) have been getting significant attention in recent years owing
to their ability to deliver food quickly without being affected by traffic, enhancing business …