Small and medium enterprises (SMEs) play a vital role in all economies around the world,
they are responsible for creating of jobs, alleviating of poverty, contributing to innovation and …

Many researchers undertook research about small, medium and micro enterprise in South
Africa. Although there are numerous articles and a lot of previous research surveys about …

This study aimed at exploring insight on small and medium enterprises'(SMEs) experiences
on have in online marketing use, using evidence from cases of SMEs in Kenya. The study …

Marketing strategies constitute one of the key functional strategies that Small and Medium
Enterprises (SMEs) adopt to enhance performance. This study examines the effect of …

This paper explores marketing management strategies adopted by SMEs in Cote d'Ivoire in
order to improve their performances. The study adopted an exploratory and descriptive …

Abstract Small and Medium Enterprises (SMEs) new or existing, often face challenges when
approach products providers for both enterprise fixed capital investment and market …

The SME sector in Zimbabwe has assumed greater importance as the main employer of the
displaced workforce, as well as being the main contributing sector to the economy of the …

This paper sets out to analyze the obstacles hindering the success and development of
SMEs in Chinhoyi, Zimbabwe. To achieve this, the research hypothesised that limited …

The main objective of the study was to examine the effect of digital marketing on the
performance of MSMEs in Kenya. The study was guided by positivism research philosophy …

Do all SMEs practise same kind of marketing? | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search Do all SMEs practise …