Campaigns can shape vote choice decisions by effectively framing issues for voters. I
examine how campaigns do this by studying the content of issues appeals in television …

How do campaigns decide what issues to emphasize for voters? According to most studies,
campaigns rely on factors outside of their control—issue salience, party issue ownership …

I explore the extent to which the campaign appeals made by congressional candidates
serve as credible signals about the issues they will pursue in office. My analyses focus on …

Does the issue content of campaign appeals mobilize particular subsets of voters? We
examine whether issue content interacts with the interests and agendas of “issue publics,” …

If candidates do not state clear issue positions, then voters cannot anticipate how the
candidates will govern if elected nor hold candidates accountable for breaking campaign …

Prior research demonstrates that many citizens are unable to perceive differences between
the two major political parties. In order to investigate whether candidate behavior in …

We explore differences in House candidates' campaign agendas across Web sites and
televised ads, comparing the size and scope of their online and off-line issue priorities, their …

Theories of voting suggest voters use shortcuts to minimize the costs associated with
becoming informed about candidates' policy positions. Although there is much theorizing …

Pundits observe that candidates campaign for partisans in the primary (Democrats run to the
left and Republicans run to the right) but for the center of the political spectrum in general …

This abstract addresses the divergent views that political scientists and members of
Congress have about the role of issues in congressional campaigns. The scholarly …