Abstract [eng] Social media influencers are people who create an authentic and appealing
image on social media platforms to attract followers, thereby growing their personal brand …

Research purpose. Social networks have become an integral part of life, making social
media one of the most significant advertising platforms, which, according to many experts …

The advertising field is at the confluence of creativity and technology. Advertising is rapidly
taking over digital platforms and incorporating new communication and information …

I am writing to you with a request to supplement the author information in one of the articles
published by your Journal… titled Increasing Consumer Engagement on Social Networks …

Background: The shift from traditional business to online was inevitable with Digitalization's
presence coming into action. Businesses have taken action to keep up with the fast-paced …

• Tuominen, J., Rantala, E., Reinikainen, H., Luoma-aho, V., & Wilska, T.-A.(2022). The
brighter side of materialism: Managing impressions on social media for higher social capital …

Sažetak For many, modern communication is unimaginable without social media, which
created the foundations for the emergence and development of new opinion leaders. These …

The aim of the current study is to analyse the representation of socially important issues in
the publications of virtual influencers on the social medium Instagram, using qualitative …

The article highlights new communication and advertising phenomenon–virtual influencers
(VI) or virtual models employed by different brands to promote their collections and goods …

As a result of the increasing role of the internet, we witness an evolution of the use of well-
known individuals in brand marketing communication processes. Influencer marketing …