NR Ab Hamid, AY Cheng… - Journal of Southeast …, 2011 - ibimapublishing.com
Electronic consumer relationship management (E-CRM) features are among the main factors contributing to the success of any ecommerce Web sites. E-CRM programmes and …
RA Feinberg, R Kadam, L Hokama… - International Journal of …, 2002 - emerald.com
This paper analyzes the availability of electronic customer relationship management (E‐ CRM) features on retail Web sites and their relationship to consumer satisfaction and site …
The aim of this study is to explain the impact of Web site characteristics on the relation between customer relationship management (CRM) and customer loyalty. Data collected …
Purpose The purpose of this paper was to examine the relationship between electronic customer relationship management (E-CRM) and customer satisfaction through the …
S Kamal, A Naim, H Magd, SA Khan… - Building a Brand Image …, 2022 - igi-global.com
The purpose of this study is to determine the relationship of e-service quality (ESQ) and ease of use (EOU) to electronic customer relationship management (E-CRM), which is …
K Al-Momani, NA Mohd Noor - The Asian Journal of Technology …, 2009 - repo.uum.edu.my
Electronic Customer relationship management performance E-CRM is a comprehensive business and marketing strategy that integrates people, process, technology and all …
AYC Lam, R Cheung, MM Lau - Contemporary management …, 2013 - cmr-journal.org
This research investigates the relationship between the marketing efforts of electronic customer relationship management (e-CRM) and loyalty in Hong Kong's banking industry. A …
S Ba, WC Johansson - Production and Operations …, 2008 - Wiley Online Library
Although extensive academic research has examined the dynamics of interpersonal interactions between service providers and customers, much less research has investigated …
N Massad, R Heckman, K Crowston - International Journal of …, 2006 - Taylor & Francis
Customer relationship management is an integral component of business strategy for on- line service providers. This paper investigates the aspects of on-line transactions in …