A major success criteria for the marketing department of the company is the understanding
of the consumers and the success of the campaigns. Based on the outputs of certain data …

This paper discusses the business intelligence and its role to improve the company's
competitive advantage through the utilization of various data, information and knowledge …

Contemporary business organizations are consistently innovating their data generation.
analysis and dissemination capabilities for bringing efficiency and effectiveness in their …

Today, it is needed to use appropriate ICT tools such as business intelligence systems in
scientific management of organizations. The main objective of this study was to investigate …

Business Intelligence has been adopted across numerous industry sectors where the
commensurate benefits have been reported as being significant to those that fall short of …

This article presents an implementation of business intelligence in the sales area with the
objective of optimizing decision-making in a telecommunications company because there is …

Marketing intelligence (MI) may still sound quite foreign to some people who have never
heard this term. However, this term is certainly often heard by some people, especially those …

Business intelligence (BI) is a strategic approach for systematically targeting, tracking,
communicating and transforming relevant weak signs1 into actionable information on which …

In this study, we deploy review centric research of User Satisfaction, Cost Reducing, and
Time Optimization impacting decision making on whether to implement Business …

An organisation cannot take decisions without the availability of proper information.
Marketing is a field where changes are taking place continuously. So, marketers should …