Envisaging AR travel revolution for visiting heritage sites: A mixed-method approach
Augmented Reality (AR) offers transformative potential for augmenting and replacing
realities within a wide range of business and social applications. Within this, this study …
realities within a wide range of business and social applications. Within this, this study …
Veni, vidi, vici: The impact of social media on virtual acculturation in tourism context
C Li, S Guo, CL Wang, J Zhang - Technological Forecasting and Social …, 2019 - Elsevier
This study aims to explore how social media usage can be leveraged to help tourists cope
with acculturation when traveling aboard. Specifically, based on the findings of content …
with acculturation when traveling aboard. Specifically, based on the findings of content …
Information search behavior among Chinese self-drive tourists in the smartphone era
Purpose The Chinese economy has grown rapidly over the past decade, making self-drive
tours more affordable among Chinese tourists. Thus, self-driving tours using online tourism …
tours more affordable among Chinese tourists. Thus, self-driving tours using online tourism …
Applying diffusion of innovation in online purchase intention through social network: A focus group study of Facebook in Thailand
A Leerapong - Information Management and Business …, 2013 - ojs.amhinternational.com
Although there are several studies on factors affecting online purchase intention in social
media website using the Technology Acceptance Model (TAM), little research exists with …
media website using the Technology Acceptance Model (TAM), little research exists with …
Live-streaming community interaction effects on travel intention: the mediation role of sense of community and swift-guanxi
W Zhang, Y Wang, T Zhang, J Chu - Information Technology & Tourism, 2022 - Springer
The purpose of this paper is to explore whether the quality of interaction in the live streaming
tourism community (interaction quality, swift-guanxi, sense of community) has a positive …
tourism community (interaction quality, swift-guanxi, sense of community) has a positive …
Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions
Purpose With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB)
as the guiding theoretical perspectives, this research aims to identify the factors motivating …
as the guiding theoretical perspectives, this research aims to identify the factors motivating …
Psychological factors in consumer acceptance of artificial intelligence in leisure economy: a structural equation model
X Xian - Journal of Internet Technology, 2021 - jit.ndhu.edu.tw
Abstract In global economics, Artificial Intelligence (AI) developed rapidly along with mobile
internet, big data and sensor network. Technology becomes a key segment of an innovation …
internet, big data and sensor network. Technology becomes a key segment of an innovation …
Understanding travel tracking mobile application usage: An integration of self determination theory and UTAUT2
Abstract By integrating the Self-Determination Theory (Deci & Ryan 1985) and a modified
version of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework …
version of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework …
[PDF][PDF] Demographics for segmentation in online travel
M Conyette - International Journal of Trade, Economics and …, 2011 - researchgate.net
The relationship between various demographics and online leisure travel booking intention
was investigated yielding some interesting results. Consequently, this study recommends …
was investigated yielding some interesting results. Consequently, this study recommends …