The increasing popularity of Web 2.0 has led to exponential growth of user-generated
content in both volume and significance. One important type of user-generated content is the …

Weblogs, or blogs are radically changing the face of communication within enterprises.
While at the minimum blogs empower employees to publicly voice opinion and share …

With the rapid growth of the availability and popularity of interpersonal and behavior-rich
resources such as blogs and other social media avenues, emerging opportunities and …

This book offers a comprehensive overview of the various concepts and research issues
about blogs or weblogs. It introduces techniques and approaches, tools and applications …

In a fiercely competitive environment, organizations that want to retain their consumers and
increase consumer-brand loyalty need to focus on increasing the consumer's brand …

Blogs appear to be gaining momentum as a marketing tool which can be used by
organisations for such strategies and processes as branding, managing reputation …

The emergence, proliferation, and ubiquity of the Internet have not only transformed
businesses, but also altered the relationship between businesses and the customer. Recent …

Blogs are currently powerful instrument and their proliferation has attracted substantial
attention from marketing practitioners and academics. The aim of this study is to propose a …

In recent years, weblogs, or blogs for short, have become an important form of online
content. The personal nature of blogs, online interactions between bloggers, and the …

Weblogs, or Blogs, have facilitated people to express their thoughts, voice their opinions,
and share their experiences and ideas. Individuals experience a sense of community, a …