Many facets of place branding, such as identities, image, promotion or sense of place, have
been around for a long time. However, the need to analyse their nature in the context of …

The overall aim of this book is to examine and clarify several aspects of the recently
popularized concept of place branding. Many of the constituents of the application of …

This chapter argues for the need to rethink the theory and practice of place branding and in
doing so, it outlines the rationale for this book. We propose four major questions that guide …

Place branding has its origins in the literature on place promotion, which is primarily
associated with the literature on urban policy, a domain of study that has attracted …

Places in Europe compete for tourists, investors, media attention, companies, residents and
qualified workforce. As a result, they increasingly adopt business strategies in general and …

The number of cities claiming to make use of branding has been growing considerably in the
last decade. Competition is one of the key drivers for cities to establish their place as a brand …

The idea for this book was first discussed while two of the editors (Mihalis Kavaratzis and
Gary Warnaby) were organising a Special Session at the 2012 European Marketing …

Although there is increasing interest in place and destination branding, the inter‐disciplinary
nature of the field poses challenges for the development of a coherent knowledge base …

Place branding is about strengthening the legibility of a location. As such, it is about
marketing. Yet, while being a sort of marketing, place branding is driven by an explicit …

Cities throughout Europe are increasingly importing the concept and techniques of product
branding for use within place marketing, in pursuit of wider urban management goals …