The presence of social media affects the marketing strategies for all businesses. This study
aimed to formulate a social media marketing model for SMEs during the Covid-19 pandemic …

Purpose: This study aims at assessing the determinants of Social Media Marketing adoption
in small, medium and micro enterprises (SMMEs) during the Covid 19 pandemic …

This study aims to examine the role of social media marketing on the performance of micro-,
small and medium-sized enterprises (MSMEs) during the COVID-19 pandemic. This …

In recent times, many small and medium-sized business firms have embraced different
avenues of social networking sites precisely in their business communication model, which …

In Indonesia, the COVID-19 pandemic hit MSMEs, which are key to the national economy. In
Jakarta, the capital city of Indonesia, many MSME actors needed to face largescale social …

Purpose During the COVID-19 crisis, diversified attitudes and behaviors of structural
equation modeling (SME) retailers were observed in using social media marketing that …

Since 2010, social media use for business purposes has seen tremendous expansion.
Businesses that implement a solid social media marketing plan may see enhanced results …

This exploratory research examines how the COVID-19 pandemic led to increases in
consumers' social media marketing behaviors in the United States (US). Previous research …

The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro,
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …

Digital marketing has become an integral aspect of business operations. Small and Medium-
Sized Enterprises (SMEs) rapidly adopt digital marketing techniques because digital …