Customer relationship management (CRM) can help organizations manage customer
interactions more effectively to maintain competitiveness in the present economy. As more …

Customer relationship management (CRM) has the potential for achieving success and
growth for organizations in the nowadays environment of extensive competition and rapid …

Customer relationship management-CRM implementations increased rapidly in Slovenia in
the last few years, following the trends elsewhere. Studies reporting how the implementation …

The number of customer relationship management (CRM) implementations has grown
dramatically in recent years. However, few academic studies of the issues associated with …

Purpose–Efforts made in extant literature to link the components of customer relationship
management (CRM) strategy to its implementation are insufficient. This paper aims to …

Investigates customer relationship management (CRM) as a new concept. Follows the
introduction of CRM in various settings, from departments to corporations, and the changes …

Customer relationship management (CRM) is a widely implemented strategy for managing a
company's interactions with customers, clients and sales prospects.. The main purpose of …

Customer relationship management (CRM) is a customer-focused business strategy that
dynamically integrates sales, marketing and customer care service in order to create and …

For an organisation to undertake a Customer Relationship Management (CRM)
implementation program it needs to consider a multitude of requirements. Some authors …

Abstract Customer Relationship Management (CRM) has grabbed the attention of both
practice and research in the past decade, developing into an area of major significance. The …