Development and transformation in digital marketing and branding with artificial intelligence and digital technologies dynamics in the Metaverse universe

KG Nalbant, S Aydın - Journal of Metaverse, 2023 - dergipark.org.tr
The Metaverse will have a variety of effects on marketing. Businesses need to maintain their
identities in the Metaverse realm. Generation Z and Generation alpha will have an easier …

[PDF][PDF] Digital transformation 4.0: integration of artificial intelligence & metaverse in marketing

B Rathore - Eduzone: International Peer Reviewed/Refereed …, 2023 - researchgate.net
The main objective of digitalizing the fashion industry was to attain sustainability through the
use of numerous digital tools while streamlining operations, production, and business of …

Impact of metaverse and marketing innovation on digital transformation

MT Alshurideh, IA Akour, B Al Kurdi… - … for Technology and …, 2023 - ieeexplore.ieee.org
Business stakeholders have expressed a great deal of interest in the idea of boosting the
value of their companies by fusing them with the emerging metaverse notion. The metaverse …

[PDF][PDF] Study of blockchain technology, AI and digital networking in metaverse

GA Sivasankar - IRE Journals, 2022 - m.topflightvalet.com
The current term," metaverse," has piqued the interest of the recent generations. The
Metaverse smoothly blends the actual and virtual worlds, allowing avatars to engage in a …

[HTML][HTML] Unravelling the techno-functional building blocks of metaverse ecosystems–A review and research agenda

AK Kar, PS Varsha - International Journal of Information Management Data …, 2023 - Elsevier
The metaverse as a hyper-connected digital cosmos, holds great potential for reshaping the
future of business and consumer interactions in a world where different virtual realities blend …

[PDF][PDF] A comprehensive survey on metaverse

GK Sriram - International Research Journal of Modernization in …, 2022 - researchgate.net
Digital transformation has been evolving drastically since the 1990s, with the birth of the
internet. This digital transformation makes several fictions into reality. Social networking like …

Metaverse as future promising platform business model: Case study on fashion value chain

S Periyasami, AP Periyasamy - Businesses, 2022 - mdpi.com
The concept of a 'business model'refers to a collection of descriptions that highlight the most
significant aspects of the business. The metaverse is already a reality that can be …

[PDF][PDF] From reality to virtuality: Re-discussing cities with the concept of the metaverse

A Kemec - International Journal of Management and Accounting, 2022 - avesis.usak.edu.tr
The increase in the transaction volume of cryptocurrencies, the widespread use of
blockchain technology, and increase in the number of augmented reality devices (virtual …

Rise of digital fashion and metaverse: influence on sustainability

AP Periyasamy, S Periyasami - Digital Economy and Sustainable …, 2023 - Springer
The fashion industry is a lucrative market that generates revenue in the trillions through the
production and distribution of clothing, footwear, and various accessories. The apparel …

Exploring the metaverse in the digital economy: an overview and research framework

X Cheng, S Zhang, S Fu, W Liu, C Guan… - Journal of Electronic …, 2022 - emerald.com
Purpose Metaverse is a virtual application spawned by digital technology that is becoming
increasingly relevant to our lives. However, for the opportunities created and challenges …