[HTML][HTML] Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis
Given the research interest on Big Data in Marketing, we present a research literature
analysis based on a text mining semi-automated approach with the goal of identifying the …
analysis based on a text mining semi-automated approach with the goal of identifying the …
Information technology adoption on digital marketing: A literature review
F Figueiredo, MJA Gonçalves, S Teixeira - Informatics, 2021 - mdpi.com
Data generation is currently expanding at an astonishing pace, and the function of marketing
is becoming increasingly sophisticated and customized. Companies seek to understand …
is becoming increasingly sophisticated and customized. Companies seek to understand …
A bibliometric review of a decade of research: Big data in business research–Setting a research agenda
The last several years have witnessed a surge of interest in artificial intelligence (AI). As the
foundation of AI technologies, big data has attracted attention of researchers. Big data and …
foundation of AI technologies, big data has attracted attention of researchers. Big data and …
[HTML][HTML] Applications of big data in emerging management disciplines: A literature review using text mining
AK Kushwaha, AK Kar, YK Dwivedi - International Journal of Information …, 2021 - Elsevier
The importance of data-driven decisions and support is increasing day by day in every
management area. The constant access to volume, variety, and veracity of data has made …
management area. The constant access to volume, variety, and veracity of data has made …
Text mining for big data analysis in financial sector: A literature review
Big data technologies have a strong impact on different industries, starting from the last
decade, which continues nowadays, with the tendency to become omnipresent. The …
decade, which continues nowadays, with the tendency to become omnipresent. The …
Big data analytics: A review on theoretical contributions and tools used in literature
P Grover, AK Kar - Global Journal of Flexible Systems Management, 2017 - Springer
The importance of data science and big data analytics is growing very fast as organizations
are gearing up to leverage their information assets to gain competitive advantage. The …
are gearing up to leverage their information assets to gain competitive advantage. The …
A glimpse on big data analytics in the framework of marketing strategies
Mining and analyzing the valuable knowledge hidden behind the amount of data available
in social media is becoming a fundamental prerequisite for any effective and successful …
in social media is becoming a fundamental prerequisite for any effective and successful …
The usage of large data sets in online consumer behaviour: A bibliometric and computational text-mining–driven analysis of previous research
The paper reports the evolution of scientific research on usage of large datasets in online
consumer behaviour between 2000 and 2018. Thus, it affords information regarding the …
consumer behaviour between 2000 and 2018. Thus, it affords information regarding the …
Big data analytics and machine learning: A retrospective overview and bibliometric analysis
JZ Zhang, PR Srivastava, D Sharma… - Expert Systems with …, 2021 - Elsevier
The research and practice of information systems have progressed by leaps and bounds
due to the emergence of big data analytics and machine learning. The paper undertakes a …
due to the emergence of big data analytics and machine learning. The paper undertakes a …
The use of big data in corporate communication
C Wiencierz, U Röttger - Corporate communications: An international …, 2017 - emerald.com
Purpose The purpose of this paper is to illustrate the current state of research on the
significance of big data in and for corporate communication and to introduce a framework …
significance of big data in and for corporate communication and to introduce a framework …