Online-to-offline (O2O) business model is the new online shopping model in which
consumers purchase products or services online and get the products or services in offline …

O2O (Online to Offline) business model, a kind of new business model between online and
offline channel, is put forward by some innovative enterprises. Supply chain decision under …

Abstract Online-to-offline (O2O) retailing strategy is one of the trending topics in the business
industry. The current study focuses on an advanced retailing strategy for a single item for a …

Every industry always tries to provide the best service to its consumers. To provide better
service to the consumer and optimize profit, a sustainable online-to-offline retailing strategy …

The present study focuses on a single-vendor, single-buyer supply chain model for a single
type of product with upgraded service provided to the buyer by the vendor. Vendors often …

This paper focuses on an O2O supply chain system which consists of a traditional e-
commerce company and an offline brick and mortar retailer. Extant literature illustrates that …

Customer satisfaction is the main pillar for convenient and profitable retailing. The retail
sector continuously tried to develop new strategies to improve consumer satisfaction. It is …

A demand function of online shopping supply chain based on online-to-offline (O2O) fusion
degree is proposed by considering the low-carbon awareness of online shoppers in view of …

Technology development has diversified the operational modes in the E-closed loop supply
chain (ECLSC). The manufacturer may cooperate with online platforms for sales and …

This study considered the problem of pricing and inventory decision-making where an
online retailer and an offline retailer cooperate in a setting where buy-online, pick-up-in …